Dieter Rams’ ten principles to “good design”

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is durable
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible

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